How To Grow Your Pinterest Engagement Using ChatGPT and Midjourney (As a Maker)

I’ve never really loved Instagram or Facebook. The constant need to be visible, the algorithm shifts, the burnout — it just never felt like the right fit for how I work. But recently, I’ve rediscovered Pinterest — and it’s been a refreshing change. Pinterest offers a quieter, more intentional way to grow your audience.

How To Grow Your Pinterest Engagement Using ChatGPT and Midjourney (As a Maker)

I’m always looking for ways to create content more efficiently. This past month, I’ve focused on using ChatGPT and Midjourney (including the new video feature) to build up a consistent presence on Pinterest — and it’s working. If you'd like to know How To Grow Your Pinterest Engagement Using ChatGPT and Midjourney, read on :-)

Why AI Tools Are a Game-Changer for Makers

As a maker or small business owner, you’re usually doing everything yourself — designing, creating, packing, shipping, customer service, admin, and marketing. Most of us operate on a limited budget, which means hiring a content team or marketing help often isn’t an option. That’s why making the most of your time and resources is essential.

Tools like ChatGPT, Midjourney, and Canva allow you to create polished, consistent content quickly. Whether it’s writing pin descriptions, drafting blog posts, designing visuals, or generating on-brand imagery, these tools reduce the workload without compromising on quality. They help you stay visible without burning out — and that’s what makes all the difference.

The Results: A Small Player with Big Growth

Even though I started recently and I’m still growing, my recent Pinterest stats have been encouraging:

• 31.58k impressions (up 82%)

• 2.38k engagements (up 125%)

• 677 outbound clicks (up 141%)

• 334 saves (up 184%)

• 21.5k total audience (up 80%)

• 1.31k engaged audience (up 119%)

These results came from steady, focused effort — not viral content or big ad budgets (in fact, zero budget was involved)—just innovative tools, a seasonal strategy, and showing up with intention.

Why Pinterest Works for Makers Like Me

Pinterest feels more like a search engine than a social platform. It rewards high-quality visuals, evergreen ideas, and valuable content — all things I naturally create through my products, blog posts, and seasonal recipes.

Unlike other platforms, you don’t have to post every day or jump on trends to stay visible. And when you combine that with tools like ChatGPT and Midjourney, the process becomes much more manageable.

How I’m Using AI Tools to Create Pinterest Content

1. ChatGPT: For Planning, Writing and Speed

I use ChatGPT to:

• Brainstorm blog topics and seasonal content ideas

• Write pin titles and descriptions (with keywords baked in)

• Draft blog posts, product captions, and email intros

• Repurpose my content across platforms

It saves hours of work, especially when I’m batch-creating pins or building blog posts from scratch.

2. Midjourney: For Cohesive Visuals + Video

Midjourney helps me:

• Create consistent brand visuals (same lighting, aesthetic, or “character”)

• Style flat lays, product scenes, or seasonal imagery

• Generate video content that aligns with my brand — great for animated pins or mood-led storytelling

Video generated with Midjourney

Using the consistent character feature allows me to build a visual thread that carries across all content types.

Image generated with Midjourney

What Changed This Month? My Focus

This past month, I took a more structured approach:

• Leaned into seasonal Pinterest trends (have a look, it's a gold mine!)

• Created blog posts to support pin traffic

• Batch-designed pins in Canva using templates

• Tracked performance weekly using Pinterest Analytics

The biggest change? I started treating Pinterest as a long-term traffic source, rather than just a mood board. I utilised AI tools to minimise the effort required to maintain consistency.

3 Pinterest Content Ideas That Worked Well for Me

If you’re also a maker or small business owner, here are three types of pins that worked best this month:

1. DIY & How-To Pins:

   Visual step-by-step posts for things like healthy recipes, cross-stitch art, or the latest autumn nail designs

2. Seasonal Product or Blog Teasers

   Pin a mood-led image with a clear call to action (e.g. “Smells Like Autumn – See How I Made This Natural Candle”)

3. Educational Pins with a Soft CTA

   They are excellent for Pinterest because they provide immediate value while gently encouraging action. e.g.:

   1. Skincare

      Pin Title: “3-Step Morning Skincare Routine That Works for All Skin Types”

      CTA: Try it this week — your skin will thank you.

   2. Home Décor

      Pin Title: “How to Style a Coffee Table in 3 Simple Layers”

      CTA: Pin this layout formula for your next home refresh.

   3. Candle Making

      Pin Title: “Soy vs Beeswax: Which Candle Wax is Right for You?”

      CTA: Choose what suits your brand best.

Each of these links to a relevant blog post, which boosts both traffic and saves.

Final Thoughts: You Don’t Have to Be Everywhere

If you’re not enjoying the social media grind, you’re not alone. Pinterest offers a quieter, more intentional space to build your brand — especially when paired with tools like ChatGPT and Midjourney to streamline your workflow.

It’s been a relief to stop chasing trends and start building content that lasts.

Ready to Streamline Your Pinterest Strategy?

If you’re a maker or small business owner juggling content, packaging, and promotion all on your own — this is for you. I’ve put together a free Pinterest Growth Kit packed with AI prompt templates, Canva pin designs, a seasonal content calendar, and my exact weekly workflow to grow on Pinterest in under 1 hour a week.[Click here to download the kit and start creating smarter, not harder.]

How To Grow Your Pinterest Engagement Using ChatGPT and Midjourney FAQs

1. Do I need to use both ChatGPT and Midjourney to get results on Pinterest?

Not at all. You can start with just one — for example, use ChatGPT to write pin descriptions and blog intros. Midjourney is helpful if you want more control over your brand visuals, especially if you don’t have time for photography.

2. Is Pinterest still worth using in 2025?

Yes. Pinterest continues to grow as a visual search engine, especially for seasonal, lifestyle, and how-to content. It’s a great alternative if you’re tired of short-form video platforms and want evergreen reach.

3. I don’t have a big audience — will Pinterest work for me?

Absolutely. Pinterest doesn’t prioritise follower counts the way other platforms do. A single high-quality pin with strong keywords and visuals can bring steady traffic over months, even from a small account.

4. How often should I post on Pinterest?

Consistency is key, not volume. Even pinning 3–5 times a week (scheduled in advance) can yield results. Batch-creating with templates and AI can save you time and help you stay visible without burning out.

5. Do I need to use my own product photos?

Not necessarily. If you’re just getting started, tools like Midjourney or styled Canva mockups can fill the gap — just ensure the visuals still reflect your brand's mood and message. Over time, blending AI visuals with real-life shots can work well.