Every project I take on is rooted in one belief: strong brands are built around people. Whether that’s an individual sharpening their professional identity, an organisation strengthening its culture, or a business entering a new market, my role is to bring clarity, visibility, and confidence.

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Current Focus

Today, my work centres on personal branding and employer branding. I help professionals define their presence, create visibility strategies, and stand out on platforms like LinkedIn. For organisations, I develop employer value propositions, recruitment campaigns, and culture-driven storytelling that attract and retain the right people.

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Previous Experience

Before expanding into people-centred branding, I supported businesses with e-commerce growth and digital launches. This included work on platforms such as Amazon, Etsy, Shopify, and TikTok — where I helped brands improve visibility, optimise product pages, and drive revenue through smart digital strategies.

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Why It Matters

This blend of experience means I bring both strategic insight and hands-on execution. I understand how visibility drives growth — whether that growth comes from new customers, career opportunities, or talented employees.

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