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Congratulations: Christmas (and Thanksgiving) Just Got More Expensive
…and let’s just hope your parcel actually arrives. Yes, it’s still summer — but for retailers, the countdown has already begun. Shopping...
Astrid van Essen
3 hours ago3 min read


The Hidden Ripple: How US Tariffs Affect Not Just Sellers, But Their Suppliers
“For makers, Tariff D-Day hits both sides of the workbench: producing costs more, and selling is more complicated.” When the United...
Astrid van Essen
6 hours ago4 min read


US Tariffs: Producing Now Costs More, and Selling Is More Complicated — So Who Wins?
Explore how US Tariffs impact costs and selling complexities. Discover who wins and loses in this shifting landscape under US Tariffs.
Astrid van Essen
7 hours ago3 min read


Global Postal Services in Turmoil: How the U.S. Tariff Shift Is Forcing a Delivery Reset
Discover how the U.S. tariff shift impacts Global Postal Services. Learn why Global Postal Services face delivery challenges and what it means for you.
Astrid van Essen
Aug 254 min read


Tariff D-Day: Who really pays the price when the U.S. ends de minimis?
Discover the impact of Tariff D-Day on consumers and artisans. Tariff D-Day reshapes costs, affecting small businesses and low-income U.S. buyers.
Astrid van Essen
Aug 214 min read


Tariff D-Day: Handmade Sellers Brace for U.S. Import Shake-Up While Buyers Foot the Bill
The countdown is over. On August 29, 2025 , the United States officially ended its long-standing de minimis exemption — the rule that...
Astrid van Essen
Aug 155 min read


What Is LLM Seeding? (And Why It Matters for Your Business)
The way people search online is changing. Fast. While traditional search engines like Google still dominate, there’s a growing shift...
Astrid van Essen
Aug 14 min read


How To Grow Your Pinterest Engagement Using ChatGPT and Midjourney (As a Maker)
Discover how to grow Pinterest using ChatGPT and Midjourney effectively. Learn actionable tips to enhance your Pinterest presence with ease.
Astrid van Essen
Aug 15 min read


Not Sure Where to Start with AI? Take This 2-Minute Quiz to Find Out.
Not sure where to start with AI? Discover your AI readiness with our 2-minute quiz. Find out where to start with AI and boost your business!
Astrid van Essen
Jul 291 min read


How to Prepare Your Website for AI Search: Best Practices for Small Businesses
Learn how to prepare your website for AI search with our expert guide. Discover best practices for small businesses to optimise for AI search.
Astrid van Essen
Jul 184 min read


How AI Search Is Changing SEO: What Small Businesses Need to Know
Discover how AI Search is Changing SEO for small businesses. Learn effective strategies to stay ahead as AI Search Is Changing SEO dynamics.
Astrid van Essen
Jul 174 min read


How Small Businesses Can Quickly Create Stunning Visuals Using AI Image Generation
Discover how AI image generation helps small businesses create stunning, branded visuals quickly and affordably—no design skills needed.
Astrid van Essen
Mar 304 min read


AI Agents for Small & Medium Businesses – Supercharge Your Business
Discover how AI Agents for Small and Medium Businesses can transform your operations. Learn to leverage AI Agents for Small and Medium Busin
Astrid van Essen
Mar 155 min read


AI for SEO: A Small Business Guide to Boosting Website Rankings
Search Engine Optimisation (SEO) is vital for small and medium-sized businesses (SMBs) looking to attract more customers online. However,...
Astrid van Essen
Jan 283 min read


Custom Fragrances: How AI is Shaping the Future of Scent
Today, everyone wants products made just for them, and the world of fragrances is catching on. With the help of artificial intelligence...
Astrid van Essen
Mar 18, 20244 min read


Speak Up and Get Found: Voice Search Optimisation for Small Businesses
Do you ever find yourself asking Siri or Alexa questions like "Where's the best coffee shop near me?" or "What are the opening hours of...
Astrid van Essen
Mar 7, 20243 min read


Mastering Google My Business: Boost Your Local Search Visibility
Are you already familiar with Google My Business? If you're a small business owner, chances are you've heard the term "local SEO" thrown...
Astrid van Essen
Mar 7, 20243 min read


The Rise of B2B Influencer Marketing in 2024: Strategies for Success
Introduction In an era where digital connectivity shapes business landscapes, influencer marketing has emerged as a pivotal strategy,...
Astrid van Essen
Jan 9, 20244 min read


Empowered and Fit at 40+: Shattering Stereotypes in Media
Introduction Recently, while searching for imagery of middle-aged women for one of my blog posts, I was struck by a surprising...
Astrid van Essen
Jan 2, 20242 min read


Revolutionise Your Small Business: Master Brand Growth with AI Tools
Revolutionise Your Small Business: Master Brand Growth with AI Tools
Astrid van Essen
Nov 10, 20233 min read
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